The promotion of NGPs (Next Generation Products) is a vital development in the global shift away from harmful methods of nicotine consumption. In addition to traditional brand comms, Imperial Brands wanted to create an engaging trade comms piece in the form of a graphic novel/comic book telling the evolutionary story of Next Generation Products.  I designed and illustrated the below based on a narrative supplied by the Imperial Brands marketing team.
Following Imperial Brands' acquisition of Blu their ambition was to make it the leading vape alternative to traditional tobacco products. As part of b2b and b2c brand communications I created multiple deliverables including videos, printed materials and digital tools. Below are examples of explainer videos, an AR iOS app and printed collatoral.
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